Role:
Role: Define features’ objective with other functions and delivering UX
Outcome:
- Increase overall engagement of N26 joint account
- Increase value and retention
UX process:
Drive discovery with PM Design execution User research
Research shows that joint account users have long expected N26 to provide tools for effectively managing shared finances. The lack of functionality has led to low engagement and satisfaction.
Business opportunity
Provide an effective financial management tool will enhance both the value of our joint account offering and drive overall account engagement.
1️⃣ Explore the problem space
We started off with interviews with joint account users to understand their spending and management habits. Here are the key areas that a helpful tool should address:
Accountability
Initiate conversations for equal contributions and responsibility for shared finances.
Sense of control
Reach financial goals with clarity. Helps build good habits and track progress.
Transparency
Understanding spending patterns and make adjustments to build confidence.
Some users already pay for separate financial management tools and want to simplify their finances by managing everything in one place.
2️⃣ Ideate and iterate
We've learned that visibility and simplicity are key to helping our customers make informed financial decisions. To address this, we explored various concepts such as
Filtering expenses by each person to understand who spend on what.
Personalised financial goals, whether to reduce debt or save for their upcoming trip.
Joint budget where both parties share responsibility for the total spending.
Spending highlights to keep track and identify areas that require attention.
3️⃣ Solution
N26 Insights for Joint account
The components of Inisghts
N26 Insights comprises several key components, including data collection, self-awareness and goal setting. These elements collaborate to provide a comprehensive financial overview.
Balance shows a breakdown of the money coming in and out of the account
Shared budget and tracking enables users to view payments by category or account holder
Spending highlights
helps users in identifying areas that require the most attention.
4️⃣ Impact
🔼 Higher account usage and engagement
50% +
of all joint accounts now have a monthly budget set since launch
30%
of joint account users are actively using the Insights feature.
🆙 Increase retention
Higher
retention among Joint account Insights users
What Insights’ customers have said
Love the New Insights
…impressively useful, like spending statistics or the monthly budget. I like how they also listen to their community and keep the app up-to-date
App Store review
Exceptional spend insights
…where it really shines is in helping me understand personal cash-flows. The new chart is an excellent way to see my spending by category and the month over month comparisons are really impressive. N26 nailed the sweet spot between simple and powerful with this feature.
App Store review
really like the insights feature
Spaces and insights are a great way to track our spending and grow our savings too.
App Store review
Love it
The fact that Insights shows upcoming payments and monthly highlights based on my habits is amazing. Love it!
App Store review